Lately I've been thinking about an idea I had, call it "postliterate art".
There is preliterate art, music and literature that was made and passed on without the use of writing. Things were constrained by the limits of memory, but they were also living, since people passed on the traditions and kept them going, updating and combining variations, creating regional differences, etc. Preliterate art is alive in a sense, because it grows and changes and even reproduces, variations of a song or story becoming separate works of their own.
Then things are written down, and even printed, so now you have a fixed author and a standard way for a piece to be. This doesn't just affect the recorded instance of a work. Having a "right way" to sing Stairway to Heaven means that even when other people play covers of it, they will base them on the standard recorded version, so you get far less growth and development, but you can make much more complex and directed works, and there is less danger of things getting lost.
Then comes the realization that things don't have to be written down, and there doesn't have to be a right way of doing something. That is when you get postliterate art, art that you could record or write down, but make a conscious decision not to. Instead, you pass it on orally or aurally, and encourage these works to grow and reproduce.
It can't be distributed over the internet, not while keeping it intact. Sure you could record a variation or several, but those would just be isolated instances, whereas what is important is the phenomenon itself, not one particular instance of it. Not everything belongs on the internet.